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The Envelope Tricks of the Trade Series
10 Tried-and-True Techniques that the Pros use
...and a SPECIAL FREE OFFER! (See below for details)..
Why should the direct mail professionals keep all the good techniques to themselves? Here are a few of…
As a marketer, I like direct mail because it is a proven marketing technique that’s been around for years. Yes, it’s a bit old fashioned. But that’s not always a bad thing. You can get hurt on a cutting edge. It’s all perspective.
I like the prepar…
Read our eNewsletter!
Gen-Xers famously seem to think that everything is all about them. Their needs. Their wants. Their expectations.
But you know, fellow marketers, they’re right! Maybe it’s not media-hyped self-centeredness at all. Just maybe i…
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- Role:
- Service Provider, Other
- Relationship Status:
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- About Me:
- Paul&Partners is a provider of customized marketing solutions, driven by world-class direct mail technologies. Paul&Partners' personal list management and data processing services ensure marketing excellence for our clients. From fundraising to automotive marketing, using packages that run the gamut from digital imaging postcards to multiple match envelope packages, Paul&Partners can assist you with any direct mail and print advertising campaign you propose.
- Insurance is sexy because....
- Insurnace is just sexy! That is all.
Paul&Partners is committed to providing our clients with unsurpassed direct marketing tools, technology and expertise that will help to exceed their objectives and give them a competitive edge.
We seek to become a true partner to our clients, helping them to meet their strategic and financial business goals by delivering superior direct marketing solutions in the most efficient and cost-effective method possible.
We seek to become a true partner to our clients, helping them to meet their strategic and financial business goals by delivering superior direct marketing solutions in the most efficient and cost-effective method possible.
Ellen Paul's Blog
Envelopes - 10 Techniques the Pros use
The Envelope Tricks of the Trade Series
10 Tried-and-True Techniques that the Pros use
...and a SPECIAL FREE OFFER! (See below for details)..
Why should the direct mail professionals keep all the good techniques to themselves? Here are a few of their techniques; use them to help get your mailing opened and read.
The envelope.
The first hurdle in dire… Continue
Posted on July 7, 2009 at 11:34am —
Why do I like direct mail?
As a marketer, I like direct mail because it is a proven marketing technique that’s been around for years. Yes, it’s a bit old fashioned. But that’s not always a bad thing. You can get hurt on a cutting edge. It’s all perspective.
I like the preparation and planning that goes into a mailing. The thousand and one decisions that can make or break the campaign. The copy. The graphics. List segmentation. Proofs and press checks. Deadlines and re-dos. The stress and the pressure. The teamwork. And t… Continue
I like the preparation and planning that goes into a mailing. The thousand and one decisions that can make or break the campaign. The copy. The graphics. List segmentation. Proofs and press checks. Deadlines and re-dos. The stress and the pressure. The teamwork. And t… Continue
Posted on April 30, 2009 at 10:07am —
USPS changes the rules on addressing oversized mail
It’s been almost two whole months since the post office made any major changes, so I guess it’s overdue. But this one is a biggie. Literally.
If you’re mailing—or even thinking of mailing—a flat in the near future, you need to know that the new rules will probably impact on your design. Worse yet, if you don’t play the game by the USPS’s rules, your postage will escalate because you’ll sacrifice automation discounts.
Pause for a breath as you ponder the possibilities.
Ready to proceed? We’ll… Continue
If you’re mailing—or even thinking of mailing—a flat in the near future, you need to know that the new rules will probably impact on your design. Worse yet, if you don’t play the game by the USPS’s rules, your postage will escalate because you’ll sacrifice automation discounts.
Pause for a breath as you ponder the possibilities.
Ready to proceed? We’ll… Continue
Posted on March 30, 2009 at 11:37am —
USPS changes the rules for Carrier Routing
This may seem like minutiae as Carrier Routes (CRRT's) are the smallest denomination of USPS service. But if you mail at CRRT rates, this is truly important stuff. It directly affects your wallet. And yes, this change is absolutely related to the flats processing changes mentioned above. Here’s how…
The USPS is bleeding money. As a result, they want 150,000 employees to take early retirement thus sav… Continue
The USPS is bleeding money. As a result, they want 150,000 employees to take early retirement thus sav… Continue
Posted on March 30, 2009 at 11:36am —
It’s all about ME! LoL
Read our eNewsletter!
Gen-Xers famously seem to think that everything is all about them. Their needs. Their wants. Their expectations.
But you know, fellow marketers, they’re right! Maybe it’s not media-hyped self-centeredness at all. Just maybe it’s simple self-awareness.
Think about it. The Gen-Xers have figured it out: They’re consumers of the products/services you and I—old fogies that we are—have to offer. They can… Continue
Gen-Xers famously seem to think that everything is all about them. Their needs. Their wants. Their expectations.
But you know, fellow marketers, they’re right! Maybe it’s not media-hyped self-centeredness at all. Just maybe it’s simple self-awareness.
Think about it. The Gen-Xers have figured it out: They’re consumers of the products/services you and I—old fogies that we are—have to offer. They can… Continue
Posted on March 12, 2009 at 11:58am —
What They're Saying...
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