Social Networking for the Insurance Industry
Adding Virtual Real Estate to your business
Build a niche website around one of your main products. In this way you can drive as second site up the rankings. Using Wordpress as a Content Management system allows you to deploy a good quality, low cost website that is easy to manage and update.
Also being a focussed site allows the search engines to easily rank for one particular product. Maybe it is a small niche insurance product such as 4x4 Insurance or Modified cars.
Using Wordpress gives you lots of flexibility and allows you to create a site that is search engine friendly, can allow visitors to leave comments and allows you to syndicate your site content via RSS.
Wordpress also has lots of free or low cost “plugins” that allow you to build a sitemap to automatically update the major search engines when you publish content, you can add social marketing functionality to allow users to hare your content on the major social sites such as Facebook and Myspace.
It also comes with a huge community of designers who have built free and low cost templates so you can have a design made for you or pull a free version off the shelf.
This technique can allow you in the short to medium term to divert some of your marketing spend or reduce your advertising costs in order to build activity that works for you continually not just on a one off basis.
With mini niche sites, you are building Internet assets for your business.
Also being a focussed site allows the search engines to easily rank for one particular product. Maybe it is a small niche insurance product such as 4x4 Insurance or Modified cars.
Using Wordpress gives you lots of flexibility and allows you to create a site that is search engine friendly, can allow visitors to leave comments and allows you to syndicate your site content via RSS.
Wordpress also has lots of free or low cost “plugins” that allow you to build a sitemap to automatically update the major search engines when you publish content, you can add social marketing functionality to allow users to hare your content on the major social sites such as Facebook and Myspace.
It also comes with a huge community of designers who have built free and low cost templates so you can have a design made for you or pull a free version off the shelf.
This technique can allow you in the short to medium term to divert some of your marketing spend or reduce your advertising costs in order to build activity that works for you continually not just on a one off basis.
With mini niche sites, you are building Internet assets for your business.
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What They're Saying...
"So there are some people out there that feel me? They want to make insurance fun; they want to make insurance sexy. SexyInsurance.com."
"You didn’t know you were part of the sexiest industry on the planet, did you? Me neither."
"Children advertising house parties on the likes of MySpace have often paid the price as their parents' homes are destroyed. Should we expect to read stories of wild insurance seminars being trashed by gate crashing actuaries after seeing the event posted on SexyInsurance.com?"
"A place to complain about your insurance job and hook up with someone "- Afternoon Advice with Tiffany Granath
"Social network Web site gets on sexy side of insurance."
"The point of the site - for those who know that they belong to the sexiest industry on the planet - is to interact."
"Check it out, create a page, and network with your sexy colleagues! Yee haw!"
"With 42 members so far, Sexy Insurance has a way to go before rivaling Facebook’s 60 million members."
"One forum on the site is dubbed, After Dark -- the place to share your party exploits!"
"Insurance professionals looking for friendship (and maybe more) can now look further afield than Facebook or Match.com."
"Most Emailed #10: Sexy Insurance? A New Social Networking Site for the Sexiest Industry on the Planet. Meet new colleagues, network, job search."
"January is traditionally a gloomy month, so we appreciated the raucous laughter caused by an email a work colleague thoughtfully forwarded, informing us of the latest social networking phenomenon to hit the UK."
"A lover’s guide to insurance."
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